New Website Builds and Refresh Projects
REVAMP the website you have - or BUILD NEW?
Not every ‘troubled’ website needs to be completely rebuilt, a website redesign might be just right. Maybe the structure is sound, but the content, presentation or user experience no longer reflects the business, and feels outdated. If your website has ‘good bones’ it may just need a refresh, or redesign.
Other times, the existing website has become too difficult to manage or is built on a platform that no longer meets the business’s needs, and it may be more cost effective to rebuild in WordPress.
Sway Digital Design offers tailored website refreshes, redesigns, and new website builds for growing businesses. Here at Sway, we get to know your business so you get a custom site based on solid keyword and competitor research, optimised for speed, security, search engines from the start. Your website will clearly communicate what the business does, build trust and make it easy for visitors to take the next step. Your new or refreshed website will become an organic lead-generating business asset – flexible enough to grow with you well into the future.
New Websites
A new website may be needed when
- The business does not yet have a website
- The existing website is difficult or expensive to maintain
- The platform no longer meets the business needs
- The structure cannot support current services
- The content and design no longer reflect the business
- Major technical or usability problems are present
New websites are created on a platform suited to the client’s needs, budget and level of technical confidence.
Depending on the project, this may include WordPress, Wix, Squarespace or another suitable small-business website platform.
Website Refresh or Update
A website refresh improves an existing website, retaining the parts that still work and search engine.
A refresh may include:
- Updating outdated wording and service information
- Improving the homepage structure
- Clarifying calls to action and ensuring they are obvious to visitors
- Refreshing page layouts
- Mobile optimisation
- Reorganising navigation
- Updating images and optimising for speed
- Adding missing service pages
- Improving contact forms and enquiry pathways
- Proofreading and polishing content
- Foundational on-page SEO and AISEO
- Removing outdated or unnecessary content
A refresh keeps the page addresses, content and links Google already knows and trusts, so your improvements build on your existing rankings instead of asking Google to start getting to know your site all over again.
What does a typical website project include?
Your project may include:
- Initial planning and website structure
- Page and navigation recommendations
- Website design and page layouts
- Mobile-responsive presentation
- Contact or enquiry forms
- Content formatting and proofreading
- Calls to action
- Foundational on-page search optimisation
- Analytics and search-tool connection
- Launch support
- Training or handover guidance
- Ongoing care and website support options
- Creating an email list
Copywriting, complex functionality, ecommerce, membership systems, advanced integrations and extensive search optimisation may require additional scoping.
A practical and supported process to get your dream website
- Website review—we begin by discussing your business, existing website and current priorities. Where you already have a website, we will discuss whether a refresh or a complete rebuild is the more sensible plan.
- Clear project scope—you will receive a proposal outlining the pages, inclusions, responsibilities, costs and expected process.
- Design and Development—the website is created or improved in agreed stages, with opportunities for feedback
- Launch and ongoing support—after launch, ongoing care and support are important to keep your asset running beautifully and working hard for your business. I would love to partner with you in whatever capacity best suits your business needs.
Does your website need a refresh or a rebuild?
You don’t need to decide before getting in touch. I can review what you currently have and recommend the most practical next step based on the condition of the website, your goals and your budget.
Websites built for real businesses
You will work directly with me throughout the project, without being passed between salespeople and account managers and juniors like a bigger agency.
I thrive on making your website run smoothly and link seamlessly to your Google Business Profile, Maps and socials, so you can relax and focus on running your business.
Not sure where to start? Read How to Refresh Your Website or call now.