New Website or Refresh
Revamp the website you have—or start again
Not every outdated website needs to be completely rebuilt.
Sometimes the structure is sound, but the content, presentation or user experience no longer reflects the business. In other cases, the existing website has become too difficult to manage or is built on a platform that no longer meets the business’s needs.
Sway Digital offers focused website refreshes and new website projects for small service businesses.
The aim is not to create something unnecessarily complicated. It is to build or improve a website that clearly communicates what you do, builds trust and makes it easy for potential clients to take the next step.
Website refresh
A website refresh improves an existing website while retaining the parts that still work.
A refresh may include:
- Updating outdated wording and service information
- Improving the homepage structure
- Clarifying calls to action
- Refreshing page layouts
- Improving mobile presentation
- Reorganising navigation
- Updating images and visual presentation
- Adding missing service pages
- Improving contact forms and enquiry pathways
- Proofreading and polishing content
- Foundational on-page search optimisation
- Removing outdated or unnecessary content
A refresh is often suitable for businesses that built their website themselves, have outgrown the original design or know the site needs improvement but do not want to begin again unnecessarily.
New websites
A new website may be needed when
- The business does not yet have a website
- The existing website is difficult or expensive to maintain
- The platform no longer suits the business
- The structure cannot support current services
- The content and design no longer reflect the business
- Major technical or usability problems are present
New websites are created on a platform suited to the client’s needs, budget and level of technical confidence.
Depending on the project, this may include WordPress, Wix, Squarespace or another suitable small-business website platform.
What does a typical website project include?
Your project may include:
- Initial planning and website structure
- Page and navigation recommendations
- Website design and page layouts
- Mobile-responsive presentation
- Contact or enquiry forms
- Content formatting and proofreading
- Calls to action
- Foundational on-page search optimisation
- Analytics and search-tool connection
- Launch support
- Training or handover guidance
- Ongoing care and website support options
- Creating an email list
Copywriting, complex functionality, ecommerce, membership systems, advanced integrations and extensive search optimisation may require additional scoping.
A practical and supported process to get your dream website
- Website review—we begin by discussing your business, existing website and current priorities. Where you already have a website, we will discuss whether a refresh or a complete rebuild is the more sensible plan.
- Clear project scope—You will receive a proposal outlining the pages, inclusions, responsibilities, costs and expected process.
- Design and Development—the website is created or improved in agreed stages, with opportunities for feedback
- Launch and ongoing support—after launch, ongoing care and support are important to keep your asset running beautifully and working hard for your business. I would love to partner with you in whatever capacity best suits your business needs.
Does your website need a refresh or a rebuild?
You do not need to decide before getting in touch. I can review what you currently have and recommend the most practical next step based on the condition of the website, your goals and your budget.
Websites designed for REAL small businesses
You will work directly with me throughout the project, without being passed between salespeople, designers and account managers or offshore tech workers.
I thrive on making your digital assets run smoothly so you can relax and focus on your running your business.